Want to be better at keeping in touch?

Master the "In-Between Space"

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Have you ever lost touch with someone and wish you hadn’t?

Maybe you were friends from college, or used to do business together, but over time, the relationship went stale. Now, you question the strength of the connection, whether they'd want to hear from you, and perhaps struggle to find the words or a good reason to reach out (that doesn't feel forced or awkward).

This is likely something you have and continue to experience, so let's take a look at how we can prevent falling out of touch, and instead become masters at relationship building and management.

The key is in the "in-between space." Aka - the time in-between correspondence - where there is infinite opportunity and here’s why.

As social creatures, we need each other. Yet, 60% of people report feeling down, depressed, or lonely at least once per week, and 30% of people report feeling guilty for not staying in better touch with family friends.

While this troubling to hear, it's important to remember these statistics when debating whether to reach out to someone, as you likely have no idea what they are going through, and they would probably feel good knowing you were thinking of them, and thankful you reached out.

In fact, as legendary author of How To Win Friends And Influence People, Dale Carnegie said, “The deepest urge in human nature is the desire to be important.” When coupled with the daily challenges of being a human, and the likelyhood that someone is suffering alone in the moment you reach out to them, your time and attention will feel like a gift. As a result, don't think you always have to have a better reason to reach out other than offering a friendly thinking of you message. Checking-in and saying hi is thoughtful and provides value in itself.

Knowing this, will serve you at better keeping in touch, and allow you to win the "in-between space."

How to Approach & Win The In-Between Space

-Identify Who Matters: Determine which relationships you want to nurture and sustain.

-Give yourself the green light to reach out
-Make It a Habit: Build this into your schedule or workflow. Consistency is key.


-Take advantage of easy opportunities: never miss important dates like birthdays, anniversaries, milestones or other meaningful occasions to reach out.

-Reply to social media posts and IG stories.

-Share news and articles that are tied to their interests/hobbies and make you think of them.

-Set reminders to touch base on an ongoing/continuous basis (ie. monthly, quarterly, 2-3x per year, etc)

-Use a system like LoveBomb, or create your own, that is built to support you in keeping in touch.

Reaching out doesn't have to be elaborate. Personalized video messages, audio notes, or simple texts can create a unique connection. Reminder: Be careful not to overdo it, as authenticity matters more than frequency.

How It Can Help You
1. Re-ignite Dormant Connections: The in-between space allows you to rediscover and rekindle relationships that have faded over time.
2. Strengthen Current Connections: For existing relationships, it helps you maintain and deepen the connection, ensuring you don't fall out of touch.
3. Create Opportunities: Connective touch points can unlock opportunities, both personally and professionally, that otherwise wouldn't have existed.

The in-between space is a treasure trove of untapped potential. By recognizing the power of this space and taking simple, genuine actions, you can strengthen existing connections, rekindle lost ones, and open doors to unexpected opportunities. It's time to embrace the in-between space and experience more connection and joy, daily.

About the Author

Mark Shapiro has sent over 20,000 personalized appreciation videos and is the founder of LoveBomb. Inspired by his TED Talk - "The Art of Connection in a Digital World," LoveBomb is a connection calendar & social assistant that makes it easy to never miss birthdays and big days in the lives of people you care about.